Erica Lubomirsky graduated from the Gabelli School of Business at Lincoln Center in 2025 with a major in Global Business with a concentration in Marketing. While at Fordham, she worked as a content creator with the Office of University Marketing and Communications and was a two-time winner of the Fashion Scholarship Fund Competition. Erica completed several internships — including roles at kate spade new york, NBCUniversal, and digital marketing agencies — before landing a summer internship at Tapestry, which led to her current role as Assistant Manager of Demand Generation Media at Coach in New York City. Today, she’s excited to grow her career in fashion marketing and looks forward to taking on leadership roles in the industry.
How did you find this opportunity? Is it related to your major?
I interned at Tapestry (who owns Coach) last summer and this full time role opened up in the same area I worked in and loved! The role is in paid media, which is related to my marketing major.
What are/were you most nervous/excited about as you start(ed)?
I was most nervous about the learning curve, but it’s important to remind yourself that you’re not expected to be an expert coming into an entry level role. I was most excited to contribute to a brand that I admire and use so much in my everyday life.
What were your most valuable resources at Fordham?
My most valuable resource was the PPD marketing team, especially my advisor Jennifer O’Neil. She led me to win the Fashion Scholarship Fund Competition twice, which helped me get my foot in the door of the fashion industry.
Did you do internships during your time as an undergrad?
I interned at two digital marketing agencies in a wide range of roles, at kate spade new york as a Media & CRM Marketing intern, and at NBCUniversal as a Research intern.
What advice would you give others for the job search and application process?
Your network is your greatest asset, so lean on past coworkers, professors, and anyone else relevant to your field. Also, don’t be afraid to try roles outside of your initial expectations. Whether you end up loving it or realizing it’s not for you, you’ll learn a valuable lesson!
In general, what are your future career goals?
My future career goals are to continue growing within fashion marketing and eventually take on greater leadership roles.
Fun fact or anything else you want to share!
I was a competitive ballroom dancer for 10 years!
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